Loyalty360 Member Profile

In sports, sustained excellence over a substantial period of time is a daunting task. In retail, it’s the same thing, yet Dollar General has posted sustained excellence and yielded great customer loyalty during an extended period of time...Read More

Most companies are hindered by some degree of disengagement, whether it stems from an inadequate flow of information, employee-management disconnect, being out of touch with the market place, operational dysfunction, or just general entropy. In...Read More

Customer experience is seen as a key differentiator today among loyalty marketers. For GameStop, that is certainly the case, as CEO Paul Raines attested to during the company’s fourth quarter earnings call on March 24. “Our per-store...Read More

Market research giant J.D. Power and Associates released a new report this week that offers up surprising new data regarding Millennial shopping habits. The study takes a unique look at the hot button demographic, dispelling misconceptions that...Read More

Companies strive to do the right things that, when combined, present a welcoming avenue for customer engagement, superb customer experience, and brand loyalty. According to a new study by GfK, companies have a social responsibility to provide...Read More

As spring emerges across the country, brands are looking to jumpstart the season with promotions that welcome and encourage shoppers to take advantage of the warmer temperatures to get back into a spending mindset. Like other companies, Amtrak is...Read More

Who is a micro-influencer and why should loyalty marketers care? According to a new study conducted by Dr. Jonah Berger from the Wharton School and the Keller Fay Group, micro-influencers represent an emerging influencer marketing channel that...Read More

Creating change, especially on an enterprise level, can be a monumental undertaking. Setting up an internal CX program is no different and corporate inertia can sometimes seem like an insurmountable hurdle. In a webinar titled, “Insider...Read More

Driving certain behaviors to achieve customer loyalty and brand advocacy can be a difficult task for brands. But, at Ulta Beauty, officials always listen to their customers and offer them solutions to their problems. Eric Messerschmidt, VP of...Read More

Nike’s global success comes from many strategic points, but as CEO Mark Parker discussed during the company’s March 21 third quarter earnings call, its “complete offense” is the guiding light toward brand loyalty. &ldquo...Read More