As summer officially passed into fall, that means the all-important holiday season is nearly upon us. As companies bring various strategies to the holiday season, loyalty marketers always seek any advice that will help them create better customer engagement and customer loyalty during this crucial time.
Loyalty360 caught up with Adam Miller, Vice President, Retail Industry Strategist at Epsilon, to find out his thoughts on the impending holiday season.
Can you talk a bit about how consumers plan to show their brand loyalty during the....