Millions of people send Tweets to marketers due to a variety of customer service issues. But, the marketers that respond and acknowledge customer service-related Tweets from customers place themselves in line to receive a lift in brand loyalty, according to a new study released by Twitter.
“Businesses create a massive opportunity for themselves when they acknowledge customer service-related Tweets from consumers,” the study, written by Twitter Research Manager Wayne Huang, says. “When a customer Tweets at a business and....