Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Quill.com Simplifies Customer Experience Via Coupon Center

  • March 05 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Seeking to provide a simplified customer experience, officials at Quill.com—an online business and medical product marketplace for small- and medium-sized businesses—launched Coupon Clipboard, which helps customers use more coupons...Read More

The Science of Habits and Creating a Successful Loyalty Program

  • March 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

There are many theories as to why some loyalty programs succeed while others either fail or exist on auto pilot without generating ongoing customer engagement. Loyalty360 talked to Meg Tronquet, Manager of Marketing Strategy for Lenati, to learn...Read More

First Loyalty Program at Vans Targets Authentic Connections

  • March 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Vans, the original action sports lifestyle sports brand and one of the largest youth culture marketers in the world, recently launched its first-ever customer loyalty program titled, “Vans Family.”   Vans Family is an...Read More

Brand Loyalty Charges Batteries Plus Bulbs En Route to Significant Growth

  • March 01 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Russ Reynolds, CEO of Batteries Plus Bulbs, told Loyalty360 the he is most proud of how company associates serve their customer.   “As the nation’s only battery, light bulb and phone/tablet repair franchise with a nationwide...Read More

Quiznos Set to Launch New Store Design After Listening to Customers

  • March 01 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

On Monday, March 5, 2018, Quiznos will open its newest restaurant in Menomonee Falls, WI, which marks the initial test site for the company’s new store design. Chris Ruszkowski, Senior Vice President of Marketing for Quiznos, talked to...Read More

Domino’s Pursues Self-Driving Delivery Vehicle Testing and Eyes Elevated Customer Experience

  • February 28 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

While a definitive, or even tentative, timetable for actual implementation might be elusive at this point, officials at Domino’s Pizza are eager to stay on the cusp of self-driving delivery vehicle testing. Domino’s has partnered with...Read More

Sprint Eyes Simpler Customer Journey as Part of Seamless Air Alliance

  • February 28 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For Mark Yarkosky, Director of Consumer Services at Sprint, the formation of the Seamless Air Alliance offers a great opportunity.   “We’re still early in the development, but we want to see a customer journey that will be...Read More

Merger with Albertsons Provides “Transformative Opportunity” For Rite Aid

  • February 27 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Last week’s news that privately held Albertsons Companies, one of the nation’s largest grocery retailers, would merge with publicly traded Rite Aid Corporation, one of the country’s leading drugstore chains, will have a major...Read More

New Loyalty Program Part of Larger Transformation Underway at Subway

  • February 26 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

On the heels of its “Make It What You Want” campaign during the Winter Olympics—where Subway showed customers how it is shifting its advertising strategy to develop creative messaging that resonates with its core audience in a...Read More

VIZIO Fandemonium Loyalty Program to End May 31

  • February 26 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The VIZIO Fandemonium loyalty program, which launched in 2013, will officially end on May 31. After May 31, members will no longer be able to log into VIZIO Fandemonium, earn, or redeem points and any outstanding points will expire.   What...Read More

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