Loyalty360 Member Profile

Given the challenge of personalization for loyalty marketers, at this stage, it seems like there would be significant progress made in this critical area. Not so, according to a new study conducted by Forrester Consulting on behalf of DataStax. ...Read More

Loyalty marketers seeking to mimic a successful loyalty program should look no further than Ulta Beauty and its highly successful Ultamate Rewards program. A staggering 90 percent of Ulta’s sales come from its loyalty program members. The...Read More

In late March, Cision convened a gathering of leading editors, thought leaders, and a Fortune 500 digital brand innovator and discussed their insights and recommendations for communications and public relations practitioners during a compelling...Read More

Chicken Salad Chick has come a long way since its inception in 2008. Its humble beginnings have played a role in the brand loyalty gained in less than a decade. Loyalty360 talked to Ali Rauch, director of marketing for Chicken Salad Chick, about...Read More

Michele Levy, CEO of Ilhabela Holdings, the parent company and exclusive distributor of Melissa Shoes in the U.S., sought to heighten the in-store customer experience. By partnering with social experiential technology company M-ND, Melissa Shoes...Read More

Through customer feedback, officials for the Choice Privileges loyalty program at Choice Hotels International wanted to deliver an extra special thank-you to their Elite Members. As a result, they unveiled additional membership benefits...Read More

Understanding the consumer is an integral piece of the loyalty puzzle, but having the appropriate tools to achieve the ultimate customer experience is icing on the cake.Pitney Bowes Inc., a global technology company that provides innovative...Read More

Measurement is such a critical aspect of customer loyalty today and Barclaycard stands at the front of that elite crowd. To illustrate its prowess, Barclaycard earned the Platinum Award in the Customer Insights category at the Loyalty360 Customer...Read More

When officials at The Container Store launched their POP! customer engagement system in 2015, they wanted to get a read on key customer behaviors. “Test-and-learn activities have been one of our prevailing mantras and had been very...Read More

Officials for Best Western Hotels & Resorts, which commissioned a new loyalty program study through U.S. News & World Report, found out that the results reaffirmed many of their core values that drive customer engagement and a seamless...Read More