Loyalty360 Member Profile

Victor Herrero has been CEO for Guess for the past nine months and he outlined some strategic plans to expand the brand’s customer loyalty in the next three years. Herrero’s plans came during last month’s fourth-quarter earnings...Read More

As brands continue to leverage new technologies in an effort to engage customers across multiple channels, Denver-based Store of Lingerie (SOL) is following suit with the recent announcement of a partnership with dotmailer. The collaboration seeks...Read More

Albertsons, which acquired Safeway Inc. for $9.2 billion in January 2015, recently launched the highly successful Just for U digital loyalty program that was introduced by Safeway in 2011. Albertsons launched the Just for U program at...Read More

On the heels of a difficult third quarter, which was negatively impacted by some bad weather in the Southeast and up the East Coast, officials at Ruby Tuesday said during their April 7 earnings conference call that they plan to focus on the...Read More

Focus on customer experience processes is growing at a rapid pace, and companies see the trend continuing in coming years. This, according to a study from Marketo and The Economist Intelligence Unit that explores how companies view the growth of...Read More

Digital customer engagement is such a critical piece of the customer loyalty puzzle for marketers today. But, if customers aren’t happy with their wireless providers, brand loyalty goes out the window. According to the 2016 Accenture...Read More

Although Lands’ End’s fiscal performance in 2015 was disappointing, corporate officials believe they installed the necessary building blocks to attract more brand loyalty in 2016. Lands’ End CEO Federica Marchionni offered a...Read More

Truly listening to customers and understanding their disparate expectations can be a daunting task for loyalty marketers. If that can be achieved, marketers are well on their way to sustainable brand loyalty. According to the 2016 Digital...Read More

Among multi-brand hotel brands, a loyalty program that differentiates itself through desirable rewards, simplicity, and value can mean all the difference when guests are making a purchasing decision. In a recent report from respected market...Read More

Members of 7Rewards, the loyalty program from popular convenience store 7-Eleven, are getting an extra treat next week for what the company is simply calling “7Rewards Week.” During the week of April 11-17, members will receive a free...Read More