Loyalty360 Member Profile

Ernan Roman, president of ERDM, which conducts specialized Voice of Customer (VoC) Relationship Research to identify Customer Experience (CX) strategies and actions, knows some telltale signs of a brand’s commitment to a...Read More

Home furnishings retailer West Elm, which is part of the Williams-Sonoma portfolio of brands, is making a bold move into the travel and hospitality industry with the launch of West Elm HOTELS. On the heels of 26 consecutive quarters of double...Read More

It’s been a difficult year, fiscally speaking, for Sears Holdings Corporation, and its poor numbers continue to shadow the venerable company and threaten its brand loyalty. Eddie Lampert, Sears Holdings Corp.’s Chairman and CEO, took...Read More

Delivering value is a key indicator of a brand’s customer loyalty. Internal metrics aside, it’s the level at which a brand delivers value to its customers that dictates their loyalty. Loyalty360 will host a webinar on Thursday, Oct. 6...Read More

As summer officially passed into fall, that means the all-important holiday season is nearly upon us. As companies bring various strategies to the holiday season, loyalty marketers always seek any advice that will help them create better customer...Read More

At Sentient Jet, one of the leading private aviation companies in the country, officials noticed an uptick in social media customer engagement and, given the level of mobile pervasiveness now in society, they felt it was time to launch a new...Read More

A new report from Beckon analyzed marketing performance across many of the world’s top brands, focusing on opportunities and recommendations for marketers. Included among the topics studied were: Content creation, non-working media spend...Read More

Customer Experience is widely viewed as the great differentiator among loyalty marketers. Those brands seeking to raise their public image might not drive the most value from CX.Loyalty360 caught up Michael Hinshaw, president and CEO of McorpCX...Read More

Health and wellness is a key part of business model for Raley’s Family of Fine Stores. When it comes to true customer engagement and customer loyalty, sometimes it’s the simplest of ideas that can gain immediate traction. In an...Read More

Maximizing customer loyalty begins with understanding high-value customers and assessing their level of loyalty, according to IRI Worldwide’s Times & Trends Report titled, “The Omnichannel Journey: Translating Big Data into a...Read More