Differentiating the customer experience is always foremost among priorities for Walgreens and, with the launch of Beauty Enthusiast, a new beauty club within its Balance Rewards loyalty program, company officials believe they have accomplished that goal.
“Beauty is a key initiative for Walgreens as we are investing significantly into our beauty differentiation program,” Walgreens spokesperson Emily Hartwig told Loyalty360. “Walgreens has never really talked about beauty in this way and Beauty Enthusiast is just one....