Loyalty360 Member Profile

Best Western Hotels & Resorts has always placed a high priority on customer loyalty, listening to its customers, and rewarding them. That formula has proven to be a great success over the years. Tammy Lucas, VP, Advertising & Marketing...Read More

As results continue to come out of the Brand Keys Customer Loyalty Engagement Index (CLEI), some groups have produced surprising results in terms of winners and rankings. The credit card company ranking, however, was not one of those categories...Read More

Customers at MOOYAH Burgers, Fries & Shakes wanted more from their favorite place to eat. They told company officials what they wanted and, as a result, there is a new mobile app aimed at engaging customers and building customer loyalty...Read More

Using digital technology to elevate customer engagement is a great way to enhance brand loyalty today. The rise of mobile customer engagement has been rapid and brands are trying to meet customer expectations in this area. But, according to a new...Read More

During a March 17 fourth-quarter earnings call, which noted an authorization for an exploration of strategic and financial alternatives, Aeropostale CEO Julian Geiger expressed optimism that a focus on “Factory Stores” will generate...Read More

Wells Fargo officials listened to their customers in an effort to display flexibility in a new credit card loyalty program. Wells Fargo introduced Go FarTM Rewards, which goes beyond traditional credit card rewards programs, offers...Read More

Customer engagement has become a moving target in recent years, with channels of communication rising and falling in popularity seemingly every day. One channel that has seemed to stand the test of time has been email. Given the natural evolution...Read More

Market research firm Forrester has recognized top companies in data management in its latest report, “The Forrester Wave: Master Data Management, Q1 2016,” which showcases organizations that have demonstrated excellence in data...Read More

The differentiator for many brands today, including companies like Ford that sells automobiles, is a memorable customer experience, tailored by personalization and relevancy. Making that customer experience memorable and one that prompts a...Read More

The battle for brand loyalty is prevalent in nearly every industry, but perhaps nowhere moreso than in hospitality. Hotels are constantly looking for any opportunity to engage with customers, and these solutions often manifest as competing loyalty...Read More