When officials at The Container Store launched their POP! customer engagement system in 2015, they wanted to get a read on key customer behaviors.
“Test-and-learn activities have been one of our prevailing mantras and had been very prevalent in our marketing activities,” The Container Store CEO Melissa Reiff said recently. “In fiscal ‘16, we reached an important two-year milestone with our POP! customer engagement program and now have a better view into year-over-year purchase behavior of our best customers, which....