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Supplier-Contributed Blogs

The Power of the Golden Record: Personalizing Customer Journeys

The Baesman Team , Baesman | February 21 2024

In today's competitive business landscape, understanding the customer journey mapping process is crucial for marketing success. By knowing how customers interact with your brand, you can tailor.

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Transforming Email Marketing with AI-Powered Product Recommendations

The Clutch Team , Clutch | February 19 2024

In the ever-evolving landscape of digital marketing, personalization has become more than a buzzword – it's a necessity. Brands are constantly seeking ways to deepen connections with their.

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6 Common Retail & e-Commerce Loyalty Mistakes

Trevor Antley, Brierley – Capillary , Capillary Technologies | February 16 2024

In retail and e-commerce, customer loyalty is more critical than ever. With an array of choices at their fingertips, customer loyalty can be fleeting.Retail and e-commerce brands often.

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How To Improve Direct Mail Marketing Results

The Baesman Team , Baesman | February 12 2024

Are you looking to elevate your direct mail marketing results and take your campaign to new heights? Perhaps you're launching a direct mail initiative and seeking ways to ensure its success, or.

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From First Purchase to Brand Ambassador: Bryan's Journey with Blue Ridge Camping Goods

The Clutch Team , Clutch | February 09 2024

July 15th, 2023It was an ordinary summer day for Bryan, a 40-year-old avid hiker, until he stumbled upon the brand new Blue Ridge Camping Goods store during his lunch break. The shelves were adorned.

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Omnichannel Loyalty Strategies: Streamline the Customer Experience (CX)

Trevor Antley, Brierley – Capillary , Capillary Technologies | February 06 2024

Omnichannel loyalty marketing has become a cornerstone in the evolving landscape of retail and customer service. It represents a strategic shift towards a more holistic, integrated.

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3 Loyalty Trends We’re Seeing Right Now

The Marigold Team , Marigold Engage + by Marigold | February 01 2024

We’re nearing the mid-way point of the 2020s. Wild, right? First with a pandemic, then with inflation and rising interest rates, the challenge of retaining customers has been considerable, to.

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Privacy Series Part 1: Navigating Customer Data Privacy in Loyalty Marketing

The Kobie Marketing Team , Kobie Marketing | February 01 2024

Navigating Customer Data Privacy in Loyalty MarketingIn the digital era, managing data with integrity is key to nurturing customer trust and enhancing brand reputation. For those in loyalty marketing.

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Boosting Mobile Engagement Through Gamification

The nventive Team , nventive | January 31 2024

With the growing offering of new applications, it is becoming increasingly difficult for companies to forge connections with their users and encourage interactions in such a saturated environment.

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What is Personalization and How to Use It to Boost Loyalty?

The Comarch Team , Comarch | January 25 2024

A personalized gift from a friend is a perfect way to show that they care and pay attention. A generic one may suggest they don’t know you as much as you.

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The Mobile Experience: A Retention Generator

The nventive Team , nventive | January 24 2024

Retention is defined as being the art of creating and managing a lasting and personalized relationship with each of your customers in order to maximize your wallet share and your customer lifetime.

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CPG Customer Loyalty: Strategies & Best Practices

Trevor Antley, Brierley – Capillary , Capillary Technologies | January 22 2024

Every CPG (Consumer Packaged Goods) brand should invest in a loyalty solution. D2C programs and other loyalty solutions are critical for CPG brands to gain and retain customers. Understanding.

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