Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Customer Churn Prediction with the Use of AI and ML

The Comarch Team , Comarch | August 05 2024

One or two negative experiences are often enough to drive customers away. While some level of customer churn is inevitable for any business, effectively managing its prediction is.

Technology

How to Build Lasting Loyalty from Negative Customer Experiences

The Kobie Marketing Team , Kobie Marketing | August 02 2024

Technology is deeply integrated into our daily lives. From the nudge of an iPhone alarm to the digital marketplace where we order our morning coffee, we rely on seamless digital experiences.

The Gift of Loyalty: How to Unwrap Customer Insights with Zero-Party Data

The Kobie Team , Kobie Marketing | July 24 2024

Laura Miller, Kobie’s GM & SVP, Services, proves how gift giving is an ideal proxy for how to collect and use ZPDLoyalty programs thrive on understanding your customers' desires. But.

Technology

Unlocking Loyalty with Gen X

The Lacek Group Team , The Lacek Group | July 23 2024

Marketers put a lot of focus on connecting with Gen Z—who are sometimes called zoomers—but older generations still drive much of our economy. This is the second installment of a three.

Digital Loyalty Solutions: Revolutionizing Patient Engagement in Healthcare

Olivia Peterson, Capillary , Capillary Technologies | July 22 2024

Understanding Digital Loyalty SystemsDigital loyalty systems are strategic frameworks designed to reward customers for their continued engagement and purchases using a combination of technology.

Customer Engagement

Voice-Activated Loyalty: Customer Engagement in the Age of AI

The Brierley - Capillary Team , Capillary Technologies | July 19 2024

Voice-recognition technology is transforming customer interactions. The rise of smart speakers, virtual assistants, and voice-enabled devices has created new opportunities for businesses to.

Technology

Generating Creative with AI

Karin Miller & Wendy Weckwerth, The Lacek Group , The Lacek Group | July 17 2024

Would you turn over your client’s brand creative to artificial intelligence, start to finish? For most marketing agencies, the answer to that question is an unequivocal no. At least for.

Technology

The Hidden Pitfall: How Overreliance on Loyalty Services Undermines Potential

Aneesh Reddy, Capillary , Capillary Technologies | July 16 2024

The loyalty space has never been more exciting and we’ve had the privilege of watching it evolve over the past 15 years. One of the biggest mistakes brands have made while launching or.

Loyalty / Rewards Programs

Predicting Buying Behavior: Understanding Customer Data

The Baesman Team , Baesman | July 15 2024

Predicting buying behavior is crucial in helping brands make informed decisions and develop effective marketing strategies. Marketers can gain valuable insights into customer preferences, needs, and.

The Emotion Behind the Olympics: Why We Can’t Look Away (and what your brand can learn from it)

The Kobie Marketing Team , Kobie Marketing | July 12 2024

Every few years, the world unites in a global spectacle unlike any other. The Olympics transcends borders, languages, and even sports themselves, captivating billions of people for weeks on.

CPG Loyalty Programs: Create the Right Engagement for Your Brand

Alexis Kvamme, Capillary Technologies , Capillary Technologies | July 01 2024

CPG loyalty programs are a powerful tool for brands to connect with consumers and gain valuable insights. This article explores several CPG-oriented consumer engagement strategies, including using QR.

The Price Tag and Payoff of Loyalty

Nina Rose, The Lacek Group , The Lacek Group | June 28 2024

Loyalty programs build customer devotion and provide brands an array of financial benefits including incremental sales, increased customer retention, and lucrative partnership opportunities. In fact,.

Loyalty / Rewards Programs

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