Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Learn From Our Favorite 2025 Campaigns Like “Spotify Wrapped”

Nate Wardwell, Hightouch , Hightouch | January 09 2026

Get inspired by brands that shared usage with their customers this year to deepen loyalty and engagement.It’s December, so you know what that means: It’s Spotify Wrapped season. (And.

10 Ways to Increase Sales in 2012

Jenny Edwards | February 02 2012

Customers are always the core of any business. However, in 2012, customers will require more personalize attention than ever before. Luckily, businesses can easily accomplish this by embracing.

How Gen Z is Using Digital to Change Sports Fandom (Straight from Gen Z)

Cierra Gee, Bounteous , Bounteous | January 08 2026

Sports fandom isn’t dead – it's just different. To Gen Z, being a fan doesn’t mean sitting in front of a TV and learning chants anymore. They're still deeply connected to.

The Silent ROI Killer: Manual Incentive Operations

CarltonOne Team , CarltonOne Engagement | January 12 2026

Incentives are meant to drive performance... not slow it down! Yet for many global technology manufacturers, incentive management remains a tangled mix of spreadsheets, emails and offline.

The Hidden Costs of Legacy Loyalty Technology

Mark Halterman, Phaedon , Phaedon | January 13 2026

Customer loyalty has become the new imperative as brands battle for market share. Tangible rewards remain a cornerstone of modern loyalty programs, but consumers also crave personalized.

Technology

Customer Loyalty Management: The Strategy Behind High-Retention Brands

The Baesman Team , Baesman | May 20 2026

Customer loyalty management turns one-time buyers into repeat customers through personalized, data-driven engagement. Brands that win balance customer acquisition and retention, using segmentation.

Loyalty / Rewards Programs

How to Design Customer Loyalty Programs to Create Brand Advocates

ITA Group Team , ITA Group | March 10 2026

Today’s leading customer loyalty programs go beyond simply rewarding behavior. Once purely transactional, modern loyalty programs have transformed into powerful engines for emotional connection.

Loyalty / Rewards Programs

How Starbucks Powers Personalization For 34.5M Loyalty Members

Luke Kline, Hightouch , Hightouch | October 02 2025

Six months of Starbucks emails later, I finally cracked the CRM and personalization strategy behind every email send.I don’t drink Starbucks every day, but I have been a Starbucks Rewards.

Personalization

Recognition Loyalty Digital vs. Physical Rewards: What Gets Redeemed Where, and Why

The CarltonOne Team , CarltonOne Engagement | May 15 2026

If you asked a room full of rewards professionals whether digital or physical rewards perform better, you'd get a dozen different answers. And they'd all be right, depending on where in the.

Loyalty / Rewards Programs