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Supplier-Contributed Blogs

Disbursement Choice: Paying Participants How They Prefer

Paul Flemr, Group O , Group O | July 31 2026

2026 Incentive Strategy Roadmap Mile 5About the 2026 Incentive Strategy RoadmapThe 2026 Incentive Strategy Roadmap is a multi-part series from Group O designed to help brands build incentive programs.

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Marketing Automation Strategy: How to Scale Customer Engagement

The Baesman Team , Baesman | July 30 2026

A marketing automation strategy is a framework for using customer data and workflows to deliver personalized messaging across channels at scale. It helps brands send the right message at the right.

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What Makes a Channel Reward Program Actually Work? 5 Best Practices from the Front Lines

The CarltonOne Team , CarltonOne Engagement | July 29 2026

Channel reward programs have a reputation problem.Too many are still built around the same playbook that existed a decade ago: cash incentives, generic gift cards, and a hope that partners will stay.

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How Commercial Cards and Virtual Cards Are Transforming B2B Payments

The FIS Team , FIS Global | July 28 2026

Key takeawaysGlobal commercial card spending is on a sharp growth trajectory, surpassing $4.3 trillion in 2024 and projected to exceed $6 trillion by 2029 as businesses extend card usage beyond.

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Retail’s AI Reality: From Experimentation to Execution

Jen Spofford, Bounteous , Bounteous | July 27 2026

Retail and consumer goods are grappling with the opportunities and impact of mass consumer adoption of AI in 2026, and every industry conference is offering packed agendas of AI-related topics.

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AI A/B Testing: Smarter Experiments For Real-Time Marketing Optimization

The Braze Team , Braze | July 24 2026

Marketers often wait weeks for A/B test results, only to find the winning variant is already outdated. Customer behavior shifts faster than traditional testing can keep up.While applying AI to A/B.

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Customer Data Activation: How to Turn Data Into Revenue

The Baesman Team , Baesman | July 23 2026

Customer data activation is the process of using customer data to deliver personalized marketing that drives engagement, retention, and revenue. It connects data, segmentation, and channel execution.

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How Architecture Reduces Loyalty Program Implementation Time

The Comarch Team , Comarch | July 22 2026

In 2026, many scaling retailers still battle the Goldilocks loyalty tech problem: basic apps are too small to scale, while enterprise platforms are too slow to launch. This gap often.

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What is Agentic Marketing? (And Why Most Vendors Get it Wrong)

Alex McPeak, Hightouch , Hightouch | July 21 2026

Learn what agentic marketing is, how AI agents work, and why unified customer data and brand knowledge are required.  Most marketing teams are already using AI and reaping the rewards.

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When Do You Need Loyalty Program Consulting? 5 Signs to Know

Giulia Panatta, Baesman , Baesman | July 20 2026

Loyalty program consulting is needed when your program is no longer driving engagement, retention, or measurable ROI. If participation is declining, personalization is limited, or results are unclear.

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Why Autonomous AI Will Transform Financial Services Back Offices

Will Hicks, FIS , FIS Global | July 17 2026

Key takeawaysHighly regulated retirement back offices are ideal for the adoption of autonomous AI, as their explicit, deterministic rules promote safety and predictability.Retrieval-governed AI.

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Driving Loyalty Relevance at Scale: How Bond + Salesforce Elevate Loyalty Experiences and Deliver.

The Bond Brand Loyalty Team , Bond Brand Loyalty | July 16 2026

You only get one chance to make a first impression. In today’s environment, that first impression isn’t just about brand or creative—it’s about relevance. Consumers.

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