Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Commercial Cards and Virtual Cards Are Transforming B2B Payments

The FIS Team , FIS Global | July 28 2026

Key takeawaysGlobal commercial card spending is on a sharp growth trajectory, surpassing $4.3 trillion in 2024 and projected to exceed $6 trillion by 2029 as businesses extend card usage beyond.

Payments / POS

What Makes a Channel Reward Program Actually Work? 5 Best Practices from the Front Lines

The CarltonOne Team , CarltonOne Engagement | July 29 2026

Channel reward programs have a reputation problem.Too many are still built around the same playbook that existed a decade ago: cash incentives, generic gift cards, and a hope that partners will stay.

Loyalty / Rewards Programs

Retail’s AI Reality: From Experimentation to Execution

Jen Spofford, Bounteous , Bounteous | July 27 2026

Retail and consumer goods are grappling with the opportunities and impact of mass consumer adoption of AI in 2026, and every industry conference is offering packed agendas of AI-related topics.

Artificial Intelligence

AI A/B Testing: Smarter Experiments For Real-Time Marketing Optimization

The Braze Team , Braze | July 24 2026

Marketers often wait weeks for A/B test results, only to find the winning variant is already outdated. Customer behavior shifts faster than traditional testing can keep up.While applying AI to A/B.

Data Analytics

Customer Data Activation: How to Turn Data Into Revenue

The Baesman Team , Baesman | July 23 2026

Customer data activation is the process of using customer data to deliver personalized marketing that drives engagement, retention, and revenue. It connects data, segmentation, and channel execution.

Data Analytics

Marketing Automation Strategy: How to Scale Customer Engagement

The Baesman Team , Baesman | July 30 2026

A marketing automation strategy is a framework for using customer data and workflows to deliver personalized messaging across channels at scale. It helps brands send the right message at the right.

Customer Engagement

When Do You Need Loyalty Program Consulting? 5 Signs to Know

Giulia Panatta, Baesman , Baesman | July 20 2026

Loyalty program consulting is needed when your program is no longer driving engagement, retention, or measurable ROI. If participation is declining, personalization is limited, or results are unclear.

Loyalty / Rewards Programs

Search marketing brings us full circle

Melissa Perez | April 02 2012

We recently held a half-day session devoted entirely to search marketing that gave us an opportunity to cast a wide net internally about this very important topic. I learned some new things and.

User Experience Essential to Healthcare Product Development

Guillermo Fernandez ,Korey Johnson , GfK | June 26 2015

In our latest video blog, Korey Johnson (SVP, User Experience, GfK) discusses the importance of integrating User Experience research into the innovation process of healthcare-related products.