Sports fandom isn’t dead – it's just different. To Gen Z, being a fan doesn’t mean sitting in front of a TV and learning chants anymore. They're still deeply connected to sports communities, but social media has completely changed how we show our support. Everything is tech-first.
Finding out about games? Social media.
Buying merch? Almost always digital.
Watching games? Streaming services have it covered.
The way Gen Z shows up has....