Laura Miller, Kobie’s GM & SVP, Services, proves how gift giving is an ideal proxy for how to collect and use ZPD
Loyalty programs thrive on understanding your customers' desires. But how do you ensure you're offering what they truly crave? Enter Zero-Party Data (ZPD), the information customers willingly share about themselves.
I recently heard Laura Miller, Kobie’s GM & SVP, Services, present on the topic of ZPD at Kobie’s OnPoint Thought Leadership....