Marketers put a lot of focus on connecting with Gen Z—who are sometimes called zoomers—but older generations still drive much of our economy. This is the second installment of a three-part Generations series that explores how to cultivate the loyalty of baby boomers, members of Gen X, and millennials. We began with exploration of baby boomers. Now let’s focus on Gen X.
The latchkey kids of the 1980s became the slackers of the 1990s and are now today’s....