Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Seeking Happiness: How Brands Can Build Loyalty through Joy

Jasmin King, Lacek , The Lacek Group | June 24 2025

Feeling disconnected? Overwhelmed by the constant negativity? You’re not alone. In 2024, the United States hit a new low in the World Happiness Report, falling eight spots to.

Loyalty / Rewards Programs

Cobranded Credit Cards: To Fee or Not to Fee

The Lacek Group Team , The Lacek Group | May 16 2025

Credit cards are a powerful tool for brands looking to deepen customer loyalty, drive revenue, and create lasting engagement. In fact, according to a recent study, customers who became cardholders.

Payments / POS

Tailoring a Cobranded Credit Card for Gen Z

Leanne Cordes, The Lacek Group , The Lacek Group | March 04 2025

Credit card offers begin piling up for young people by the time they turn 18. And no wonder: The latest generation to come of age, Generation Z—individuals born between 1996 and 2011&mdash.

Payments / POS

Crack the Code on Lasting Loyalty with Gen Z

Leanne Cordes, The Lacek Group , The Lacek Group | January 16 2025

In an era of rapidly advancing technology and shifting customer expectations, brands are grappling with the challenge of how to attract and retain the next generation of consumers. Programs, rewards,.

Loyalty / Rewards Programs

Email Still Fuels Emotional Ties

Madison Fisher, The Lacek Group , The Lacek Group | January 09 2025

In a digital age brimming with communication channels, email remains a cornerstone for building brand devotion. In fact, 87% of brands consider email marketing a critical component of their.

Unlocking Loyalty with Gen X

The Lacek Group Team , The Lacek Group | July 23 2024

Marketers put a lot of focus on connecting with Gen Z—who are sometimes called zoomers—but older generations still drive much of our economy. This is the second installment of a three.

Generating Creative with AI

Karin Miller & Wendy Weckwerth, The Lacek Group , The Lacek Group | July 17 2024

Would you turn over your client’s brand creative to artificial intelligence, start to finish? For most marketing agencies, the answer to that question is an unequivocal no. At least for.

Technology

The Price Tag and Payoff of Loyalty

Nina Rose, The Lacek Group , The Lacek Group | June 28 2024

Loyalty programs build customer devotion and provide brands an array of financial benefits including incremental sales, increased customer retention, and lucrative partnership opportunities. In fact,.

Loyalty / Rewards Programs

AI and Brand Devotion: A Series

Tess MacGibbon, The Lacek Group , The Lacek Group | April 08 2024

Laying the GroundworkDevelopments in artificial intelligence (AI) dominate the zeitgeist. AI’s implications for marketers—particularly in customer relationship management (CRM), loyalty.

Technology

Will your Loyalty Program Pay Off?

Chris Veerkamp, The Lacek Group , The Lacek Group | December 26 2023

Loyalty programs that reward customers for repeated and incremental spending are popular with consumers and brands—and for good reason. Consumers benefit financially and emotionally from.

Loyalty / Rewards Programs

Attention Economy

Katelyn Ambaruch, The Lacek Group , The Lacek Group | December 21 2023

Lately I’ve been thinking about Gen Z’s relationship with the attention economy—i.e., the theory that views consumer attention as a scarce commodity that companies must compete to.

To Tier or Not to Tier?

Francesco Favazza and Robyn Zeller, The Lacek Group , The Lacek Group | December 19 2023

Previously, in our series on tiered recognition, we explored why brands personalize perks and benefits for their highest-value customers and how to effectively execute a tiered approach. In this.

Personalization

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