Seeking Happiness: How Brands Can Build Loyalty through Joy

LISTEN TO THIS ARTICLE
0:00 / 0:00

Feeling disconnected? Overwhelmed by the constant negativity? You’re not alone.   In 2024, the United States hit a new low in the World Happiness Report, falling eight spots to 23rd in the global rankings. The yearly publication ranks countries by level of happiness, based on self-reported data. The report reflects that concerns over the economy, politics, and loneliness are contributing to Americans’ melancholy.   With U.S. consumers craving....