Credit cards are a powerful tool for brands looking to deepen customer loyalty, drive revenue, and create lasting engagement. In fact, according to a recent study, customers who became cardholders generated a 42% increase in card revenue one year later—compared with customers who didn’t open a card.
Once your team decides to implement a co-branded card program, you face a key decision: Should you offer a fee-based card, a no-fee card, or both?
The choice isn&rsquo....