Note: This blog post should not be considered legal advice. For any questions regarding the law, please consult an attorney.   Perhaps it goes without saying: it’s simply good practice to understand the laws that apply wherever you...Read More

Retailers are optimizing the omnichannel approach to loyalty by investing in new strategies and technologies to reach customers wherever they are, cutting through the noise of a cluttered space with messages and experiences that are relevant and...Read More

Evaluation Analyzes Gift Card Ecommerce Offerings of 100 Top MerchantsToday’s consumers demand great end-to-end experiences in store and online—and this expectation extends to gift cards as well. After all,according to a recent report...Read More

Marketers are tasked with promoting the business, building relationships with customers, and tracking results. Most marketers find themselves overwhelmed by disparate, disconnected tools and apps, and, frankly, inundated with data - sometimes...Read More

Just the thought of having to deal with health insurance and its increasing complexity, confusing jargon and extravagant costs is enough to, well, make a person feel sick. The health care industry, it seems, is in a constant state of evolution...Read More

How one bank’s creative thinking generated $90,000 in potential RDC revenue—in just 25 daysTime is money. We’ve all heard that old adage. It implores us to work smarter rather than harder, in order to achieve our goals....Read More

We all know how the cost of acquiring a customer is greater than the cost to retain a customer and the benefits of building customer loyalty include increased sales and positive word of mouth. Little wonder then that most retailers recognize the...Read More

From every direction, you can see the tremendous transformation that’s happening in payments. But blink for one moment, and you’ve missed another technology change in the payments ecosystem. How can anyone keep pace in the midst of new...Read More

Here’s a story, and it will probably sound familiar. There's a quick service restaurant chain. Let's say they have around 500 locations, give or take, and about $1 billion in annual revenue. They have an app and a loyalty program...Read More

Consumers expect brands to know who they are, and create compelling experiences for them. In fact, 63% of consumers said they’d think more positively of a brand if its content was more valuable, interesting or relevant and 59% of...Read More