A recent cover story by the Economist, titled “Doctor You,” paints a vivid picture of the future of healthcare. In that future, patients will be using digital tools to self-diagnose their conditions and may be using physicians more as...Read More

Let's get one thing out of the way now: Customers love discounts. After all, who doesn't like spending less money? There's something about the feeling of getting a good deal that makes people happy – and drives changes in...Read More

Marketing experts and researchers continue to advise companies to create personas as a means of understanding their target audiences. However, not only do personas tend to be poorly created and perform badly, the concept of personas has become...Read More

As loyalty marketers continue to evolve their marketing strategy to remain competitive and exceed the needs of program members, they’re surrounded by disruption and the noise of the latest innovations. Given the complexities that already...Read More

The race is on for companies to define themselves by their customer in 2018. Hands down, customer experience is becoming (if it is not already) the most important battleground on which some companies win and others will not even be set up to...Read More

Artificial Intelligence is having a major impact on customer experience (CX). Consumers are surrounded by technology as a means of interacting with brands, often experiencing several levels of automated communication alongside the option to speak...Read More

“Omni” – from the Latin “Omnis”, or “All”   Much to my daughter’s chagrin, I’ve always been a student of language. Between somewhat obnoxiously pointing out the more egregious errors in...Read More

Find out about the latest loyalty industry trends and consumer attitudes Loyalty programs remain a powerful strategy for companies looking to build relationships and lifetime value with customers, but the industry is evolving and there are...Read More

With a camera in everyone’s pocket nowadays, we’ve become pre-programmed to snap pictures of our food, whether it’s to show friends and family, or to post it on social media. According to Yelp, users searching for the word &ldquo...Read More

 A company’s relationship with its customers means understanding their experience at every touch point along the customer journey. From the time a potential customer first considers making a purchase, the importance of understanding...Read More