In recent months many people have written and spoken about Blockchain technology and its potential to be a game-changer. There is a lot of buzz about how it will affect loyalty programs, financial services and marketing initiatives in general.I am...Read More

If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of...Read More

It’s almost mind-boggling the amount of challenges facing marketers today. Not only are budgets dropping, but in a world where shoppers are inundated with messaging from the moment they wake up until they finally turn off all electronics, it...Read More

PHILADELPHIA--(BUSINESS WIRE)--For most optical retailers, customer loyalty, satisfaction and retention are key drivers of performance. For Eyes, a subsidiary of leading global optical retailer GrandVision, has higher expectations for its customer...Read More

Discover why it’s important to get a handle on the information that can help your business succeed.   When you opened your restaurant, you probably weren’t thinking about crunching numbers every night. In fact, you may think...Read More

In three short years, Shoptalk, which will draw 8,000 retail professionals to Las Vegas from March 18th to the 21st, has emerged as a giant, must attend retail conference that now rivals the National Retail Federation Big Show that kicks off...Read More

Launched in 2008, Chicken Salad Chick is a fast casual chain of chicken restaurants based in Auburn, Alabama. Chicken Salad Chick serves full-flavored, Southern-style chicken salad “made from scratch and served from the heart”. With...Read More

Marketers and consumers alike are flocking to subscription-based shopping models. But these businesses face a daunting challenge: maintaining customer loyalty over the long haul.Think about how difficult it is for a box subscription business like...Read More

Why are loyalty programs important to hotel chains? They promote guest retention and direct bookings. Almost every major hotel chain has a loyalty program, which means it’s difficult for consumers to differentiate one chain’s program...Read More

In case you haven’t already heard, loyalty programs deliver outstanding financial returns to restaurants by motivating guests to visit more often and spend more on each visit. Simply put, if you want to maximize your restaurant’s...Read More