Loyalty programs are a great way to build lasting customer relationships and turn frequent or even first-time customers into long-term brand advocates. A customer who feels valued and connected to a brand is more likely to make repeat purchases...Read More

As loyalty programs are becoming more complex within the restaurant industry, it’s important to take time to review your program to ensure it continues to meet the wants and needs of your diners. Schedule time to evaluate your program and...Read More

Like other consumer packaged goods companies, beauty brands struggle to build customer loyalty due to challenges that include no direct relationship with consumers and disintermediated purchase channels. These challenges also make it difficult for...Read More

Today’s rapid pace of change and a strong job market force a fresh look at which metrics are critical to gauge the pulse of your business.     As restaurants embrace the digital age headlong and make sweeping changes to their...Read More

When you think about loyalty programs, your mind probably goes immediately to a few different iterations: airline miles with your go-to brand, the credit card points you refuse to miss out on, a brand-specific program such as Sephora’s...Read More

When it comes right down to it, a loyalty program is an agreement between a brand and customer. When a customer signs on for a rewards program, they know they’re giving up something invaluable – their information, habits, and behaviors...Read More

It’s the first day of spring in the northern hemisphere! Spring represents more than just warmer weather. It represents new life and new beginnings. In my opinion, this season of new beginnings is a perfect time for Market Research agencies...Read More

In recent months many people have written and spoken about Blockchain technology and its potential to be a game-changer. There is a lot of buzz about how it will affect loyalty programs, financial services and marketing initiatives in general.I am...Read More

If a loyalty member is part of competitor programs as well, are they actually loyal? In many verticals, consumers follow incentives to register for competing loyalty programs. This is because, for large merchants, a loyalty program in and of...Read More

It’s almost mind-boggling the amount of challenges facing marketers today. Not only are budgets dropping, but in a world where shoppers are inundated with messaging from the moment they wake up until they finally turn off all electronics, it...Read More