Too often for marketers, the line between best customers and loyal customers is blurred. It’s an important distinction−one that should be fully appreciated to precisely target and invest in these two crucial customer categories. The...Read More

At the end of the day, if your employees don’t execute on their end as far as providing a stellar and helpful customer experience, it’s very difficult for companies to gain traction in the customer loyalty department. But, that&rsquo...Read More

Morgan Hermand-Waiche, Founder & CEO of women’s intimates company Adore Me, had no previous experience in lingerie, but he decided to try and buck the odds and disrupt the lingerie industry.  Since it launched in March 2012...Read More

Often times, marketers think of email as a tactic, or simply the ‘delivery vehicle’ of a message. However, email is so much more. Email plays an integral role in influencing purchases and the overall brand experience. In a recent...Read More

Technology has rapidly become the cornerstone of a successful loyalty program. Brands spend a lot of time, effort, and money on selecting and implementing a loyalty platform to help them acquire, engage, retain and grow their customers.  The...Read More

You may be familiar with the popular business book What Got You Here Won’t Get You There. Authors Marshall Goldsmith and Mark Reiter suggest that the behaviors and accomplishments that brought you success early in your career will not help...Read More

Loyalty programs help drive mobile wallet adoptionI was speaking with a venture investor friend of mine recently who reminded me that predicting the future is not really that difficult. The challenge is not what will happen but when it will happen...Read More

Loyalty marketers are always looking for an edge that can push their loyalty efforts over the top. Success has been found in programmatic efforts that build customer reciprocity and status, or provide value in the form of savings back to the...Read More

Caesars Palace is one of the oldest and most iconic buildings in Las Vegas. What few people realize, though, is that Caesars is more than just a hotel and casino along the famous Las Vegas Strip. The company also has 35 properties across the...Read More

No better time than the season of Valentine’s Day to share the story of THUN, the Italian company that produces gifts in ceramics, porcelain, housewares and women and children’s accessories, and is widely recognized in Europe as the...Read More