Loyalty marketers are always looking for an edge that can push their loyalty efforts over the top. Success has been found in programmatic efforts that build customer reciprocity and status, or provide value in the form of savings back to the...Read More

Caesars Palace is one of the oldest and most iconic buildings in Las Vegas. What few people realize, though, is that Caesars is more than just a hotel and casino along the famous Las Vegas Strip. The company also has 35 properties across the...Read More

No better time than the season of Valentine’s Day to share the story of THUN, the Italian company that produces gifts in ceramics, porcelain, housewares and women and children’s accessories, and is widely recognized in Europe as the...Read More

If you are like most people, you thoroughly check out a business or a product online before you lay down your hard-earned money. Before the advent of online reviews, we would typically talk with friends, coworkers, and family to gather opinions...Read More

Supporting efforts with strategically focused communications is key Tурiсаllу, programs aimed аt raising employee engagement target an employees' sense of bеlоnging (e.g., team building, inclusion, peer recognition, anniversary awards, еtс...Read More

Increasingly, marketers are being asked to prove the value of their marketing campaigns and spend. And many of us face one gargantuan challenge after another, despite diminishing resources. So how do you make sure your marketing &ndash...Read More

The evolution of brand loyalty marketingDoes it seem to you that customers aren't loyal to brands and their products any more?Today, shoppers research purchases online, price compare and then purchase based on up to the minute information...Read More

When a guest comes to your house, you greet them and ask: would you like a glass of water? You offer them an essential human amenity to help make them feel welcomed.What elemental amenities do shoppers need? Obviously they need heat, light...Read More

If you are in business, you are concerned about cyber security. The best solutions deploy technology and engage employees.It is that time of year again when the little part of me says it is time to declutter and simplify my life, clear the...Read More

Each new year brings inspiration and motivation to change. Resolutions for personal and professional goals are many, and the new year can bring opportunities to adjust programs and organizational initiatives.This could be the year your...Read More