In a recent roundtable on the topic of engagement, loyalty program leaders agreed that member engagement is low for three main reasons:   1.Use of ‘old school’ plastic cards – while consumers clearly prefer mobile 2...Read More

It almost seems cliché to say that data and insights are the lifeblood that fuels promotions success. This philosophy has been driven into the minds of marketers for years, and with good reason – data, used properly within the decision...Read More

While loyalty programs have become a must-have feature of most companies’ acquisition and retention strategy, many of these programs are failing at actually creating loyal customers. According to a recent Accenture report, 71% of...Read More

Overall, marketers believe a vital connection exists between customer loyalty and employee loyalty (employee engagement). Years ago, a CEO of Campbell’s Soup once said, “To win in the marketplace you must first win in the workplace...Read More

Goodwill Industries of Denver is one of many Goodwills throughout the country. Each one operates independently and addresses unique challenges – the Goodwill model is to serve the unique needs of their local communities. For example, Denver...Read More

Your marketing department is facing more challenges than ever before and it all boils down to two main areas: Brand Experience & Marketing Operations.  No. 1:  The Brand Experience Problem As a modern marketer, you have more on your...Read More

It’s time to change the paradigm. For the past decade, we’ve been using linear journey maps and list-based email automation that try to control the customer journey and create the best experience possible. Seemed pretty good for a...Read More

Developing a rewards program that will encourage customers to buy more – and more often – requires a bit of planning and evaluation, informed by an understanding of what motivates your customers. Our team of experts came up with the...Read More

Most retailers and restaurants operating a loyalty program probably respond with a ‘Yes.’ Because if a consumer is interested in joining your loyalty program, then they intend to use it, right? With the average U.S. household being...Read More

Movio’s Managing Director for EMEA, Sarah Lewthwaite, recently had the opportunity to sit down with Hoss Ghonouie, Director of Marketing for Everyman Cinemas in the UK, to discuss their recently relaunched loyalty program. Extending their...Read More