Multiple studies have indicated that Millennials are more brand loyal than any other age group. By contrast, Generation Z are widely perceived to lack brand loyalty. CrowdTwist surveyed what brand loyalty means to each group to gain deeper insight...Read More

While celebrity meet-ups and amazing freebies garner buzz, it’s a balanced approach, pairing both emotional and rational benefits, that wins long-term customer loyalty.   Emotional brand stories get a lot of play these days — in...Read More

Have you recently evaluated your customer retention rate? Did you know that it costs 500% more to acquire new customers than it does to keep current ones? If you’re focusing your efforts on retention, you’re on the right track with...Read More

Your customers are the backbone of your business. Keeping them happy provides your business with a regular stream of revenue. Even a 5% increase in customer retention can produce more than a 25% increase in profit. Also, repeat clients can boost...Read More

Being a sports fan is emotional. As the team goes, so goes its fans. Fans want to know all about the players and everything that’s happening and receive updates as they happen, so they can feel as close to the team as possible. A top...Read More

A customer obsessed culture is the core ingredient to CX success – but cultural change can be a daunting and difficult journey. You know you’re on the right cutstomer centric path when your organization has developed:A brand aligned CX...Read More

Smart incentives are never one-size-fits-all. Align your rewards with what survey participants want, and you’ll attract the best respondents. As a market researcher, you know incentives boost response rates. Yet you can’t just blindly...Read More

Loyalty[1]: faithful adherence; faithfulness to commitments or obligations As a business owner, manager, or marketer, you want your customers to be loyal: to choose you over a competitor, and to return time and time again. Read through the...Read More

Loyalty Programs are critical to fostering effective Customer Engagement strategies for brands. They enable Customer acquisition, onboarding, engagement, retention, and even win back a brand’s Customers. Many strategic brand marketers have...Read More

It’s almost the end of the year — so what’s the best kind of gift to give your employees? Here are some pointers. Most employees look forward to a bonus or some display of appreciation around the holidays, and there’s a...Read More