Introduced in the mid-1990s, gift cards, now commonplace, deliver convenience and a range of other benefits not only for givers and recipients but also for the businesses that offer them. While gift cards have proven their value in driving revenue...Read More

You are familiar with gift cards, and you may be considering offering them to customers. But you may have also heard about ‘Rewards,’ ‘Stored Value,’ and ‘Wallet.’ What do these terms mean? How do they relate to...Read More

In our first article, we described the four main redemption segments. We explained how their actual redemption behavior compared to their proposed behavior when they were surveyed pre-program launch. Some segments acted very similar to their self...Read More

As a loyalty marketer, you may not stand around the water cooler and talk about FASB, U.S. GAAP, or the differences between deferred revenue and incremental cost as accounting methods. You may not even be aware of how your loyalty program handles...Read More

High purchase frequency and pressures from an industry that evolves as beauty trends change make the beauty space extremely competitive. As a result, many beauty brands are investing in loyalty solutions to help them stand out from the competition...Read More

It's important to choose the right incentives, but what else drives people to complete a survey? Most of us don’t choose to spend our free time taking surveys. So what are the driving factors (aside from incentives) that get people to...Read More

Scan your inbox and see how you react to the subject lines. A yawn? A scowl? A snore? That’s what we thought. Let’s face it, not many companies get it right. Your customers love you or they wouldn’t have signed up to receive your...Read More

Loyalty and gift cardproviders will tell you that they can help boost your sales and client traffic. It’s true when they tell you “it takes a client more than one visit to spend the amount of a gift card” and “at times...Read More

It’s a tough landscape for loyalty marketers. Member engagement is declining, traditional contact strategies are proving less effective, and program performance is no longer meeting expectations.  As loyalty marketers strive to tackle...Read More

That is, brands and marketers must intimately and deeply understand their customers. This hinges on a brand’s ability to collect, analyze, and apply data. Since customer data has become such a powerful tool to design and conduct an array of...Read More