Gaining customer trust over the long term is a critical component of a successful Loyalty Program strategy. Implementation of GDPR requirements is coming fast and its impact will be significant, and Loyalty Providers need to be ready in...Read More

Loyalty marketers take note: behavioral economics may be key to driving engagement with your program. Richard Thaler recently won the Nobel Prize for his work in behavioral economics on theories like irrational actors, the hot hand fallacy, and...Read More

Companies very often ask the question “how can loyal customers be turned into brand ambassadors?” But what if a company already has brand ambassadors, without even knowing that they exist or what their opinions are? What if these...Read More

For companies to be successful now and in the future, they must be one step ahead of what their customers need, want and demand. And the same is true for creating an engaging rewards and incentives program. We must dive deeper into how consumers...Read More

Long gone are the days when consumers dined only at their local restaurant to get a home cooked meal. In the past, consumers would choose establishments where “everyone knew their name” and they could enjoy a leisurely, social meal at...Read More

Evolving consumer attitudes, desires and technology preferences make it critical for marketers to know how to engage their customers in compelling and authentic ways. In my recent featured columns, I discussed two key trends that loyalty marketers...Read More

Note: This article is part of a continuing series from Snipp. Click here to read part one! Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now...Read More

The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspace instead of a traditional office, you’ve participated in the sharing economy...Read More

According to Travel Daily News, “Over the next three years 52% of airlines plan major AI programs.” Airlines are particularly interested in leveraging AI for prediction and warning systems; however there are numerous other...Read More

Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purchase basket size by the state in which the purchase took place – and then started to look...Read More