Millennials now outnumber baby boomers; learn how to cater your promotions to this diverse group.   Millennials make up 25% of the U.S. population, according to Millennial Marketing. Compared to other generations, they are usually the first...Read More

I’m sure most of us remember the movie “Back to the Future part 2”, where Marty McFly is transported 30 years into the future to the year 2015.  You may also recall the, futuristic gadgets that were predicted in the film...Read More

The battle for the customer has never been so fierce in the restaurant industry. Restaurant operators need to differentiate from the pack and win the hearts and minds of their guests. Key to achieving this goal is understanding guest data &ndash...Read More

Quidco, the UK’s number one cashback website and app, has run a very successful business for years. However, on mobile devices, it hasn’t always been able to provide rewards for some of the leading brands. To solve this challenge, two...Read More

I am a data driven consumer. I am a millennial with disposable income (though less and less with two kids). I am conscious about a company’s ethics and their social giving. But the most important thing you need to know about me as a consumer...Read More

Lenati’s strategy and customer insights experience pairs with ProKarma’s expertise in technology and digital engineering   BEAVERTON, OR and SEATTLE, WA (April 16, 2018) — ProKarma, a global IT...Read More

It’s no secret that B2B gift card sales is an area where most retailers have room to grow. A Recent NAPCO Research report, sponsored by CashStar, confirmed this notion. Of the 100 major merchants evaluated in the study, roughly four out of...Read More

Rolling out a loyalty program is a critical part of making sure you’re set up for success in the future. Capturing customers interests and getting them to enroll in a program takes a lot of energy to make sure all levers that are needed are...Read More

For the past decade, I’ve been an entrepreneur running creative agencies who never planned to work at corporate again, until last fall when it seemed the perfect time to work at corporate again.We are at a unique place in time right now with...Read More

April is International Customer Loyalty Month and what better time to evaluate your own loyalty program? Regardless of your specific vertical — e.g. restaurant, hospitality or retail — successful loyalty programs all share the same...Read More