The 2019 holiday season is in the rearview mirror, but I have two questions for you:Where did you do your holiday shopping? And why did you choose those stores?For me, all my holiday shopping was reduced to two distinct buckets: Who offered the...Read More

Our content series about the six trends marketers should prepare for in the 2020s continues. We’ve talked about making transparency a huge priority and creating immersive consumer experiences. Today we’re focusing on how...Read More

Hard truth: if you’re designing your employee experience (EX) strategies around segmentation by age group, you’re doing it wrong.  Just as marketers continue to chase the millennial segment to grow their businesses, companies are...Read More

Last week, we launched a new content series sharing what we believe are the trends marketers can’t ignore in the 2020s. Our first prediction tackled the need for brands and marketers to concentrate on transparency, namely through...Read More

Starbucks' Black Friday deal shows us that loyalty mechanics can brew good things outside of formal loyalty programs. This Black Friday, Starbucks is offering a special tumbler that can be used to get free coffee every day in...Read More

Airship is excited to announce the launch of two new features that will drastically improve your SMS and Mobile Wallet campaigns: Link shortening and link tracking! Link shortening transforms any URL within your SMS...Read More

Poor research participation continues to be a source of angst for researchers everywhere. And when this happens you’re left with unreliable data and questionable insights, which ultimately can have a negative impact on the business. To...Read More

While an eventful decade is coming to a close, the ever-evolving world of loyalty and customer marketing shows no signs of slowing down. We polled leaders from across ICF Next’s loyalty and customer marketing practice on the major changes...Read More

Consumers today are more aware than ever before of the risks they take in shopping online and engaging in other e-commerce services. That being said, e-commerce is virtually impossible to avoid. It’s convenient for both customers and...Read More

Gamification in email - it’s not a new idea in the digital space. In fact, it’s been around since Club Nintendo awarded points for opens and clicks within their emails. However, what is new-ish, and recently kicking up quite a fuss, is...Read More