Digitally savvy organizations have come to think of the customer experience as a trail of information, each touchpoint leaving behind a data footprint that we aggregate into vast data lakes in the hopes of turning that data into granular insights...Read More

Last week, we covered why brand loyalty in the future will be achieved through shared values and new understandings, in addition to our other predictions highlighting transparency, experiences and personalized...Read More

Don’t you love the feeling of putting on a brand new pair of sneakers that fit you perfectly?That’s what Foot Locker wants its customer to feel when they join its new upcoming loyalty program.The new loyalty program known as FLX...Read More

Loyalty programs’ long-standing emphasis on earning points has relegated the relationship between brand and customer to a transaction. In 2020, with loyalty programs giving consumers more choices (and power) than ever, smart c-store...Read More

Julie Wojtowicz, Director, Strategy & Insights – In this role since late 2015, Julie works with the world’s largest brands to provide strategic consulting designed to drive acquisition, increase consumer engagement, and ultimately...Read More

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of consumers are willing to share their data in...Read More

If you’ve attended a game or another event on a college campus lately, you’ve probably experienced waiting for a long time in a long line. Given a choice, who would want to spend time squeezing through a crowded entrance or waiting in...Read More

In our content series about how marketers can prepare for the 2020s, we’ve talked about making transparency a huge priority, making “experiences” the new “content” and evolving your website to be a ...Read More

According to one loyalty-fraud prevention group, there is an estimated $1 billion lost to fraud in loyalty programs each year and no one is entirely immune to it ‒ some of the most well-known brands across industry verticals experience huge losses...Read More

Since Black Friday, the headlines have reported stagnant U.S. retail sales. And the future doesn’t look much better. Predictions say the market will barely grow 2% annually over the next two to three years.Malls are becoming a...Read More