Entering a new decade is often a time to reflect on the preceding one and to brand them as “eras.” I believe the 2010s will be remembered as the wild, wild, west of data collection. In that new frontier of data, consumers were...Read More

Can business travel trends ever be accurately predicted?A decade ago, many within the business travel industry were predicting a poor outlook, largely predicated on the global economic crisis of 2008. Hotels were selling off properties and...Read More

Struggling to wrap your head around GDPR, the CCPA, and other proposed data privacy legislation? It all comes down to reconceptualizing data as a privilege, not a commodity.With only months to go before the California Consumer Privacy Act...Read More

2020 feels like a good year for clarity.Over the past decade, we saw an overemphasis on the "customer experience" and its myriad of manifestations across different channels. With new channels popping up—as well as advances in data...Read More

Marketers are challenged with creating unique and genuine personalized experiences at every step of the customer journey in-store, online, and beyond. When leveraged appropriately, handwritten notes can be the perfect medium for standing out from...Read More

The 2010s saw significant changes to the retail landscape; some were expected, but many shakeups were seemingly out of the blue. It’s hard to predict what the 2020s have in store for us, but one thing is certain about the new decade: it is...Read More

You recognize the importance of market research software in helping you gather data for your research projects. But how do you choose the right market research software for your needs?There are three primary questions you should ask to guide you...Read More

The rise in online consumption has shaped the publishing industry we experience today. Readers demand high-quality free content at the click of a button, prefer breaking news rather than reading about it the following morning, and don’t like...Read More

Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study found that “members of loyalty programs generate between 12 to 18% [higher] incremental revenue...Read More

It’s a new year, and every retailer, for better or worse, is already ramping up their email marketing efforts. Every company wants better open rates, more customers and genuine customer loyalty, yet every year we see many brands compete with...Read More