Unlike most fortune tellers I can predict with near 100% accuracy that your company is going through a digital transformation. Digital transformations are big. Digital transformations are complex. Digital transformations are long, multi-year...Read More

The world of motion pictures changed forever in 1977 with the release of "Star Wars". It continues to this day in the form of motion pictures, television series, and other media. It should come as no surprise that a great deal has...Read More

Consumer expectations are evolving — and they are impacting every step of the customer journey. From digital interactions to in-store experiences, brands must meet these expectations to not just earn a customer’s initial business, but...Read More

Brands, manufacturers, retailers and distributors are all very mindful of the Amazon effect.  The e-commerce giant controls almost half of all e-commerce sales in the US. Further to this concern is the fact that most people use Amazon to...Read More

The last few years have produced major evolutionary shifts in customer loyalty with increased focus on customer experience, engagement, and emotional loyalty. With all this activity in the loyalty landscape you’ve probably asked, do I need...Read More

Text message marketing isn’t new or groundbreaking, but it’s highly effective when utilized correctly. Here’s how. A phone number is personal. It’s given out to close friends, family, neighbors, people you trust, and those...Read More

Truly progressive brands have evolved to look at ALL of their customers through a loyalty lens; not only those who are enrolled in their loyalty program. These innovators practice “Big L” loyalty, using their loyalty strategies and...Read More

The 2019 holiday season just ended.So, why are we already talking about holiday 2020?Loyalty played a major role for the successful retailers during this past holiday season. And building or revamping a successful loyalty program takes...Read More

Editor’s note: Ansira Chief Client Officer Andy Arnold sat down with Facebook U.S. Global Solutions Vice President Michelle Morris recently for a chat at the annual Association of National Advertisers (ANA) Masters of Marketing...Read More

Very rarely is there a compelling business case to run a points-based loyalty scheme. Loyalty ‘experts’ will point at the success of airline programs to retain frequent fliers – but that’s a genuine edge-case in the...Read More