Matthew Schaefer is the senior director of Strategy & Innovation at Cracker Barrel, an American chain of restaurant and gift stores with a Southern country theme.   Loyalty360 CEO Mark Johnson met with Matthew Schaefer to discuss the...Read More

Target Partners with ThredUp on Resale WebsiteTarget is bringing back secondhand sales through a partnership with ThredUp resale company. The company launched a page on ThredUp’s website in late March that includes listings from Target...Read More

IHOP announced the opening of the brand’s first-ever loyalty program, the International Bank of Pancakes. The brand is kicking off the program with appearances by celebrities Niecy Nash, Emmitt Smith, Katelyn Ohashi and  other social...Read More

What constitutes a loyal customer? Increased spend? Order frequency? Brand advocacy? While our new 2022 Customer Loyalty Data Study showed that 67% of loyal customers buy from their favorite brands at least once a month...Read More

Applebee’s Expands Reach with DoorDash and Grubhub PartnershipsApplebee’s online-only restaurant, Cosmic Wings, partners with DoorDash and Grubhub to offer nationwide delivery of the brand’s wings, chicken tenders, fries, cheese...Read More

lululemon athletic apparel stores announced the nationwide expansion of lululemon Like New, the brand’s first trade-in and resale program. Starting on Earth Day, lululemon Like New will be available to all guests across the U.S. The program...Read More

Today’s loyalty programs go above and beyond a monetary reward and strive to create an emotional connection with their customer base. However, to develop long-lasting customer relationship, data – especially the right data – is...Read More

The mobile user is on their phone just over 4 hours every single day. Mobile phones are checked upwards of 96 times a day. Mobile is becoming an extension of the consumer, as every part of their daily lives becomes interconnected with these...Read More

"The loyalty is there, it's our job not to screw it up" – Claudia Infante, Senior Vice-President of Revenue Strategy at Margaritaville   Margaritaville is more than a brand, it's a lifestyle. From the first chords of...Read More

TravelCenters of America Celebrates 50 Years with Loyalty Points GiveawayAs part of its 50th anniversary celebration, TravelCenters of America launched a promotion for its UltraONE loyalty members. The first 50 drivers to complete 50 fuel...Read More