Food Lion grocers’ charity, Food Lion Feeds, held its annual Orange Bag campaign to provide 1.6 million meals to feed food-insecure neighbors. Customers purchased specially marked Food Lion Feeds orange bags or made a cash donation at the...Read More

It costs five times more to acquire a new customer than it does to retain an existing one. Yes, you read that correctly. Customer retention and loyalty are key to an effective revenue strategy. So why do companies spend so much of their time...Read More

You have a loyalty program and your customers are engaged, are earning and redeeming rewards, and are pretty satisfied with the program.  Still, you may be asking yourself (or maybe your CFO is asking), what is my program truly contributing...Read More

Wendy’s to Open Virtual-Reality Restaurant WendyverseWendy’s is teaming with Meta’s Horizon Worlds to open its first virtual-reality Wendyverse restaurant. Its first virtual-reality location would give users new opportunities to...Read More

Vehicle history company Bumper.com announced the launch of an all-new rewards program, Bumper Rewards. With the launch of Bumper Rewards, users will immediately have the ability to take advantage of exclusive savings and discounts from an initial...Read More

As loyalty strategies and programs are becoming a standard amongst brands, there is a need to stand out among the crowd, and an even greater need to keep the loyalty programs fresh. Customers tire of the same gimmick. Brands need to address...Read More

Loyalty programs have long been a popular marketing strategy, allowing brands to identify, recognize, and reward customers for desired engagement. The most significant benefits of loyalty programs include increased brand consideration, deepened...Read More

Albertsons Expands Affordable Access to Millions of CustomersAlbertsons customers can now use supplemental benefits in the company’s stores. The new program provides access to customers using pre-paid cards funded by Medicare Advantage plans...Read More

The Container Store launched its new loyalty program, Organized Insider, along with a new mobile app. Both initiatives will help the retailer engage with existing customers and attract new ones. Organized Insider is a tier-based loyalty...Read More

Quiznos Launches Redesign of “Toasty Points” Rewards ProgramQuiznos announced the launch of their redesigned “Toasty Points” rewards program which is available online and via the new Quiznos app. Through the Toasty Points...Read More