In light of the ongoing pandemic, the increased focus on privacy that has resulted in a crackdown on third-party cookies, and the emergence of increasingly powerful “walled gardens” around data, consumer packaged goods (CPG...Read More

HSBC Enters the Metaverse Through Partnership with The SandboxHSBC and The Sandbox have announced a new partnership that will open up a host of opportunities for virtual communities worldwide to engage with global financial services providers and...Read More

Tractor Supply Company, a U.S.-based rural lifestyle retailer, has announced the Build a Better Backyard Sweepstakes, an exclusive opportunity for Neighbor's Club members to win over $20,000 in prizes to outfit the ultimate backyard. From...Read More

A record-shattering 4.5 million Americans left their jobs in November 2021, part of an exodus known as The Great Resignation. That trend is expected to continue this year, posing big questions and even bigger implications for sales...Read More

Sam's Club Announces Sam's Cash, Combines Previous Member Reward Programs Sam's Club has combined its previous member rewards programs—Sam's Club Mastercard Cash Back Rewards and Plus Cash Rewards—into one platform...Read More

MetLife Pet Insurance is introducing a new rewards program to provide pet parents access to discounts and offers on pet care essentials. According to research from MetLife and OnePoll, pet parents spend more than $4,500 annually on pet care. The...Read More

AARP Expands Member Benefits, Introduces Partnerships with IHG Hotels & Resorts and Moe's Southwest GrillAARP members can now take advantage of savings benefits that are available from two new providers, IHG Hotels & Resorts and Moe...Read More

Taking the customer and shopping experience to the next level, Red Wing Shoe Company has launched an AI-driven Ultimate Fit Experience for customers across all 500+ retail stores. Red Wing's priority has always been to provide the...Read More

Some media pundits forecasted that a new ‘Roaring 20s’ with a sustained consumer spending boom and ‘party’ mentality lay ahead once we emerged from Covid. However, the only roar so far is that of rising inflation...Read More

As we learned in the last blog post, it’s key to kill breakage (=points not used/expired) by increasing the liquidity of your rewards. Why? McKinsey found that the top-performing loyalty programs profit from customers who redeem their points...Read More