Taco Del Mar announced today the launch of its new rewards program and loyalty app as a way to drive brand loyalty with customer rewards. Taco Del Mar’s new “Rippin’ Rewards” program encourages brand loyalty with its tier...Read More

Providing a great customer experience (CX) has long been prioritized by brands wanting to differentiate from the competition. Companies that continue to recognize the importance of customer experience—and prioritize investments and actions...Read More

JetBlue and American Introduce Enhanced Loyalty Member RewardsJetBlue and American Airlines announced new perks for TrueBlue Mosaic and AAdvantage loyalty status members when traveling on either airline. It is the latest round of customer...Read More

Chipotle Mexican Grill announced it is relaunching Guac Mode, an exclusive benefit for Chipotle Rewards members that unlocks access to surprise free guac rewards throughout the year, to celebrate the three-year anniversary of the Chipotle Rewards...Read More

Visual marketing materials like in-store signage play a critical role in shaping customers’ buying decisions, so having the right signs at the right time is crucial. Signage that has been on display for months on end will become like white...Read More

According to research by Salesforce, 73% of customers say one extraordinary experience with one company raises their expectations for engagement with other companies. The same report also shows 54% of customers believe companies need to ...Read More

Southwest Airlines Boost Revenue with New Ticket TypeSouthwest Airlines announced the launch of new type of ticket with some additional perks to boost revenue and appeal to business travelers. The new ticket option will rank above Southwest&rsquo...Read More

The Fresh Market announced the company’s first loyalty program in the company’s 40-year history. Membership perks of The Ultimate Loyalty ExperienceSM include exclusive savings on products, rewards and a free slice of birthday...Read More

Customer Loyalty programs and strategies are an excellent way to increase engagement and gain new customers, but they are also a gateway for scammers and fraud. Brands’ definitions of fraud can range significantly - from simply sharing a...Read More

Any effective employee value proposition (EVP) should provide a compelling basis for employees to commit to your organization.And yet, the pandemic has prompted many employees to reassess what is most important to them. What do people truly value:...Read More