For the first time its 84 years, specialty outdoor retailer REI Co-op is significantly changing how members can connect with the co-op by relaunching its lifetime membership program. The relaunch includes new lifetime benefits that make it easier...Read More

B2B brands are not held up as marketing innovators as much as they should be. It is B2B brands who are embracing and driving forward the strategic idea of being a ‘Participation Brand’.What’s that? Quite simply it means a brand...Read More

Break through a crowded market with tips for creating an innovative program. Loyalty programs have been around for decades, permeating almost every consumer sector. In fact, brands that do not offer programs now stand out more than those that do....Read More

Hot Topic Launches Fandom-Inspired Live Shopping Events Among Many Digital-First Marketing Initiatives For 2022 Hot Topic has announced the launch of livestreaming shopping events for its brands Hot Topic, BoxLunch, and Her Universe as part of...Read More

American Eagle Outfitters has announced the launch of the American Eagle (AE) brand's Spring '22 Members Always campaign. Headlining the campaign images and video are tennis player, Coco Gauff, actor and musician...Read More

Ask 10 marketers to tell you how they calculate customer lifetime value (CLV), and you'll likely get 10 different answers. It's a tricky metric to assess, even though at its core, it's a simple equation: CLV is the sum of each customer...Read More

Warby Parker Celebrates Over 10 Million Pairs of Glasses Distributed Through its Buy a Pair, Give a Pair Program Warby Parker, a direct-to-consumer lifestyle brand focused on vision for all, announced that more than 10 million pairs of...Read More

American Airlines has announced the relaunch of its AAdvantage® program, designed to reward members with enhanced benefits, more ways to earn status, ways to unlock a world-class customer experience. At the center of the program is Loyalty...Read More

What is variable data printing (VDP)? Maybe you’ve heard this term thrown around in marketing circles, but you’re foggy on the details or don’t have the first idea what it means. Let’s define this technology and work...Read More

Caesars Sportsbook Partners with the Cleveland Cavaliers, Offering VIP Experiences for Members and MoreCaesars Entertainment has announced a multi-year partnership with the Cleveland Cavaliers to make Caesars Sportsbook an "Official Sports...Read More