Wetzel's Pretzels Teams Up with Macy's, Opens In-Store Kiosk Wetzel's Pretzels — the 350-unit pretzel chain with locations mainly in California and Arizona — is expanding its store prototype horizons with a partnership...Read More

Global smoothie brand, Smoothie King, has announced it is rolling out a test of its new text-to-order platform in Chicago and Jacksonville, with the goal of offering a more modern guest experience while driving top-line digital sales for...Read More

Making the return to travel memorable and delivering on rising expectations post-pandemic The pandemic forced brands to shift how they deliver products and services to customers, resulting in ever-increasing expectations for consumers on their...Read More

The Container Store to Launch a New Loyalty Program and Mobile AppThe Container Store customers will see a new loyalty program and mobile app in the retailer's coming quarter. The new tier-based loyalty program is expected to launch at the...Read More

Today's marketplace is inundated with advertising, wild claims, and "deals," whether real or perceived. So, maintaining a loyal and lucrative customer base is becoming more and more difficult. According to a recent survey, only 34...Read More

As we look ahead at what to expect across the cybersecurity landscape in 2022, we’ll continue to see some familiar threats along with the escalation of those threats into something much more significant.Ransomware should remain at the top of...Read More

McDonald’s and Panera Bread File Trademarks for NFTs in the MetaverseMcDonald’s and Panera Bread have recently filed trademarks for a digital presence within the metaverse: the fully-realized virtual reality world that has been growing...Read More

The National Football League (NFL) and Roblox announced the launch of NFL Tycoon to engage the next generation of NFL football fans in the Metaverse. The NFL will be the first official major sports league to offer a persistent experience on Roblox...Read More

Investing in a customer experience management platform is a significant investment both financially and, if done correctly, in commitment of company logistics and personnel. To maximize your ROI and ensure your customer experience (CX) program has...Read More

Ascenda and Visa Launch New Customer Engagement Program to Drive Cross-Border Payments in ChinaAscenda and Visa have launched a brand-new customer engagement program to capture cross-border transactions and cultivate cardholder loyalty. The...Read More