Brands have access to more customer data than ever before, but that data remains nothing more than zeroes and ones unless they have the proper tools to transform that data into useful information. Making a personalized offer to a customer is a...Read More

Partnerships continue to be an important tool for deepening customer loyalty. The right partners give users a reason to engage on a more regular basis with your brand. Thoughtfully chosen partnerships also provide opportunities to align with...Read More

Claudia Infante is the Senior Vice-President of Revenue Strategy at Margaritaville, a global hospitality and lifestyle brand with headquarters in Orlando, Florida.   Loyalty360 CEO Mark Johnson met with Infante to discuss the company&rsquo...Read More

Chili’s Expands Bear Robotics Assistant to 51 More UnitsChili’s Grill & Bar is expanding its test of Rita the Robot to 51 more restaurants. A test in 10 restaurants since October 2020 has helped the brand determine which roles the...Read More

Panera announced the launch of Unlimited Sip Club, the first-ever nationwide unlimited beverage subscription for all self-serve beverages. Panera is expanding its industry-disrupting unlimited coffee subscription to incorporate the entire...Read More

Customer loyalty programs are nothing new to grocery giant Kroger Company, having been in place now for decades. But today’s changing shopping landscape and demands for added convenience and faster service have advertisers searching for the...Read More

When market dynamics shift, brands face a domino effect. Market changes force technology to adapt, and technology changes force loyalty strategies to adapt. At the receiving end of this chain is the customer, who may have...Read More

For years now, publications have been declaring that the era of brand loyalty is long gone. Consumers jump from brand to brand to purchase products and are easily convinced to switch brands at the drop of a hat. While it’s true that winning...Read More

Smoothie King Launches Subscription ServiceSmoothie King announced the launch of its new smoothie subscription, Nourish Daily, which allows guests to create custom smoothies in their kitchen. Nourish Daily focuses on offering options that...Read More

Mobil 1 motor oil is offering racing fans exclusive opportunities to experience NASCAR-sanctioned races throughout the 2022 NASCAR racing season, including free NASCAR audio content and access to in-car scanners at select races. Additionally...Read More