We get it. The idea of building an online community can feel daunting. Hear us out, though: The benefits of an online brand community are numerous, and the ROI from a thriving community is unmatched. You’re also not...Read More

Most businesses collect data on diversity in their ranks, and more of them are publicizing their efforts to improve it. But to keep diversity, equity, and inclusion (DEI) efforts on track in a work-from-anywhere era, measuring the D...Read More

AARP Launches Resources to Protect Veterans from Fraud AARP launched the AARP Veterans Fraud Center, a new online education and resource center to help protect veterans, service members and their families against fraud. Free resources...Read More

Best Buy recently launched a recycling service to pick up old tech directly from customers’ homes for safe and responsible recycling. Anyone in the U.S. can request pickup and recycling for old electronics, including everything from laptops...Read More

Forty-five percent of consumers have made a first-time purchase because of participating in a sweepstakes campaign. And 72% of consumers would share personal information to participate in a sweepstakes. These statistics show...Read More

The field of customer loyalty is an extremely competitive area in marketing business. All companies have the same target in mind: to link as many customers as possible to their brand for the long...Read More

Wegman’s Switches to Eco-Friendly Bag ChoicesWegman’s grocery stores announced it plans to no longer offer single-use plastic bags by the end of this year and will start charging five cents per bag to encourage customers to switch to...Read More

Anheuser-Busch is uniting its sports team partners – including Major League Baseball and the National Football League – to launch the National Recycling League: a new, multi-sports league coalition aiming to reduce waste on game...Read More

Brands have access to more customer data than ever before, but that data remains nothing more than zeroes and ones unless they have the proper tools to transform that data into useful information. Making a personalized offer to a customer is a...Read More

Partnerships continue to be an important tool for deepening customer loyalty. The right partners give users a reason to engage on a more regular basis with your brand. Thoughtfully chosen partnerships also provide opportunities to align with...Read More