What constitutes a loyal customer?
Increased spend? Order frequency? Brand advocacy?
While our new 2022 Customer Loyalty Data Study showed that 67% of loyal customers buy from their favorite brands at least once a month, and what happens in between purchases is just as important.
Learning what truly drives customer loyalty also reveals the less favorable habits as well.
Here are 5 not-so-good truths from the study that marketers should keep....