Zaxbys is tapping into college basketball culture with a new campaign designed to win over chicken fans and grow its loyalty program. Through April 6, the brand is offering a limited-time “Transfer Portal” promotion that rewards new...Read More

Customer loyalty is shifting. People expect more from the brands they support, like emotional connection, relevance and consistency across their experience. And while technology is essential, a tech-only approach or provider for customer loyalty...Read More

Domino’s Enhances Pizza Tracker with AI and Real-Time FeaturesDomino’s has introduced major upgrades to its long-running Pizza Tracker, adding AI-powered features, a modernized interface, and more detailed real-time updates. Customers...Read More

Bilt has partnered with Wyndham Rewards to allow members to transfer points at a 1:1 ratio, opening access to thousands of hotels, resorts, and vacation rentals worldwide. The addition of Wyndham strengthens Bilt’s network, now its sixth...Read More

For today’s loyalty strategy owners and CX leaders, the question is no longer whether travel belongs in their rewards ecosystem. It is how quickly it can be elevated to the center of the value proposition.As acquisition costs rise and...Read More

Grand Hyatt at SFO Earns Top Airport Hotel HonorsGrand Hyatt at SFO has been recognized as the Best Airport Hotel in North America at the 2026 World Airport Awards, while also ranking No. 2 worldwide. The Skytrax awards are based on one of the...Read More

Alchemer’s 2026 Quick-Service Restaurant (QSR) study highlights a clear shift in how consumers view loyalty programs in today’s higher cost-of-living environment. Rather than signaling brand devotion, loyalty programs are now seen as...Read More

For years, loyalty marketing teams have been stuck in an operational loop — planning campaigns, configuring rules, chasing segments, waiting for QA, fixing errors, generating reports, and repeating the cycle. The promise of AI has hovered...Read More

For most consumers, auto parts aren’t something they think about until something goes wrong. A dead battery before work. Worn brakes before a long trip. An unexpected repair that can’t wait. In those...Read More

For many brands, recognizing that a loyalty program needs to evolve is the easy part. The harder challenge is determining what that evolution should look like, and how to execute it without introducing unnecessary complexity or...Read More