Zaxbys is tapping into college basketball culture with a new campaign designed to win over chicken fans and grow its loyalty program. Through April 6, the brand is offering a limited-time “Transfer Portal” promotion that rewards new Zax Rewardz members who switch their loyalty.
The promotion is backed by college basketball standouts Cameron Boozer and Cayden Boozer, who are helping drive awareness and encourage fans to make the switch. Through the Zaxbys’ app, users can formally “transfer&rdquo....