As a result of constantly increasing digital connection between brands and consumers, brands have access to an enormous amount of customer behavior and purchase data. However, for many the question is how to action on that data and leverage it in...Read More

Lego enters the metaverse through a partnership with Epic Games, the creator of Fortnite. Epic Games will use its Unreal Engine to build the Lego metaverse. Through the partnership, Lego will create a virtual world that allows customers to...Read More

Sephora and TikTok Announce Partnership Sephora and TikTok launched a partnership to help beauty brands increase their creator content. The Sephora X TikTok Incubator Program will pair TikTok creators with brands from Sephora’s...Read More

In today’s fast-paced business world, companies need to make data-driven decisions to stay competitive. One critical area of data analysis is customer analytics, which involves examining customer behavior, needs, and preferences to create...Read More

At its core, pay with points is a loyalty program feature that allows customers to redeem their accumulated points for rewards, discounts, or even cash-back on purchases. It is a popular feature among loyalty programs, as it provides customers...Read More

As we close in on Q2 in 2023, the overall market is starting to see which loyalty trends are having the most effect on consumers this year. These trends keep loyalty programs relevant and engaging for members. However, determining how and where to...Read More

H World Group Upgrades Overseas Loyalty Program H World Group improved its H Rewards program to expand its direct marketing membership model from China to its overseas hotel operations. H World Group plans to use the expansion to add new...Read More

Bakkt Holdings, Inc. announced a partnership with Caesars Entertainment to bring digital assets to Caesars Rewards® members. The deal integrates Bakkt® Crypto Rewards into Caesars’ existing program, allowing its members to redeem...Read More

It is the start of 2023 and if there is one topic I get involved with the most in conversations it is around Artificial Intelligence (AI) and its latest iteration, the AI chat-bot ChatGPT.  Once you use ChatGPT, it does initially have a new...Read More

Bilt Rewards and Lyft announced a partnership to allow Bilt members to earn points when using the Lyft app. The partnership is designed to help Bilt loyalty members and Bilt Mastercard® cardholders to save on everyday expenses. To earn...Read More