Chick-fil-A will invest $1 billion into restaurants across Europe and Asia. While not the first attempt to expand outside of its U.S. markets, this does mark the brand’s highest investment into international markets. The company plans...Read More

When you play the lottery it drives the feeling of excitement and opportunity which inevitably keeps you coming back. That emotional rush of enjoyment and excitement plays a key role in how the lottery industry connects with players and keeps them...Read More

Cinnaholic Launches New Loyalty Program Cinnaholic is rolling out a new loyalty program that uses a points-for-dollars model. The brand will stagger the release of the program over the next several months. The new program allows members...Read More

H&M announced its first resale business model using thredUP’s Resale-as-a-Service (RaaS). The model, called H&M Pre-Loved, allows customers to find and purchase secondhand garments through thredUP’s platform. H&M joins...Read More

Games mean fun, and who doesn’t like having fun? The allure of rewards, the urge to compete, and the fear of missing out are factors that make gamification a popular choice for loyalty programs. According to the ...Read More

Chipotle Adds New Protein Option Chipotle Mexican Grill announced its new Chicken al Pastor option to its protein lineup. Chipotle will launch the limited time offer with $0 delivery fees on orders. Chipotle added the chicken al pastor...Read More

Blue Apron announced a new savings program available exclusively on Verizon’s +play platform. Blue Apron is the first and only meal-kit provider currently on the platform. The program, called Blue Apron PLUS, is a monthly subscription...Read More

As we head into 2023, brands are looking to experts to determine how to invest in customer loyalty effectively. Loyalty360 recently released their State of Customer Loyalty Report for 2023 and we asked Brierley — who designs and optimizes...Read More

If you are looking for a way to improve your response rates, direct mail is the way to go. Direct mail is a great marketing channel with proven results, if done correctly. Here are some fundamentals on how and why using direct mail...Read More

Most brides don’t plan on getting married more than once. So, when David’s Bridal decided to create a loyalty program, the brand had to look beyond the traditional reward program. Traditional rewards programs rely on members making...Read More