David’s Bridal launched its Diamond Loyalty program in 2020. Over the past two years, the program grew to over 2 million members. The program is unlike most other loyalty programs, because it relies on crowdsourcing to earn rewards instead...Read More

Does your customer loyalty program achieve its intended objectives?If you had to think twice about your response, it’s probably time to make improvements.Customer loyalty best practices constantly evolve. So even if your program previously...Read More

Panera announced its rollout of Amazon One as a loyalty identification and payment method. Panera will pilot the technology in select locations in St. Louis. Amazon One brings innovative technology to the MyPanera rewards program. It will...Read More

Club Wyndham Donates Land to Habitat for Humanity Club Wyndham will donate five lots of land to Habitat for Humanity. Giving land in Pagosa Springs, CO, this is the first land donation for the vacation club and flagship vacation ownership...Read More

Price Chopper/Market 32 recently launched a Daily SurPRIZE game on its app and website to encourage interaction with its rewards program. The game builds on the grocery chain’s history of digital engagement with its customers, including its...Read More

Every business should have a set list of brand goals that they set to try and achieve. Brand goals not only give your business something tangible and measurable to work towards; they can also be starting points to help identify where your business...Read More

Foot Locker Announces Growth Plan Foot Locker announced a multipronged strategy to increase market share and grow sales to $9.5 billion by 2026. Called the “Lace- Up” plan, the strategy will diversify its portfolio, launch new...Read More

Salesforce has partnered with Polygon Labs to develop a proprietary NFT-based loyalty program. The partnership will focus on developing an advanced NFT management platform. Following Salesforce’s recent announcement to create client...Read More

Kampgrounds of America, Inc. has relied on customer data for 60 years. Almost immediately after the brand’s first campground opened, founder Dave Drum started conducting customer surveys to improve the experience. Ever since that first...Read More

With talks of inflation at the forefront of many marketing discussions, Marigold fielded a recession-themed survey aimed at a small group of highly-engaged marketers. Budget concerns dominate the findings and – paired with uneasiness...Read More