By studying customer behavior, The Coffee Bean and Tea Leaf noticed the impact its baristas and brew crew had on building customer relationships and improving loyalty. Leveraging this insight, the brand is focusing their personalization efforts at...Read More

Once you launch your loyalty program the work isn’t done just yet. Measuring data is crucial to running a successful loyalty program. There are multiple key performance indicators (KPI) that you can use to measure your success throughout...Read More

Parker’s Revamps Parker’s Rewards App Parker's will improve its mobile customer experience through revamping the Parker’s Rewards App. The update brings a more user-friendly design, increased security, and adds...Read More

For St. Patrick’s Day 2023, Guinness will give $10,000 to 100+ entrants across the U.S. for its Guinness St. Patrick’s Day Toast contest. Up to two people in each state will win based on their submitted toasts. To enter...Read More

Hospitality marketers are working hard to learn how to better utilize their customers’ data, and hotels are looking for smart ways to personalize their communication with customers, so they can keep them engaged before, during, and after...Read More

As a hardware and home improvement retailer, Lowe’s interacts with a wide range of customers, from professional contractors, to amateur DIYers, to kids learning how to use a hammer for the first time. In addition to the retailer’s well...Read More

7-Eleven Gives Pi Day Pizza Discount 7-Eleven will discount its whole pizzas on Mar 14, 2023, to help customers to celebrate Pi Day. 7Rewards® and Speedy Rewards ® members can purchase a whole pizza for $3.14 on 3.14.23 to represent...Read More

In new data release by SportsLens.com, WhatsApp was favored by social media users, ahead of other popular platforms Facebook, Instagram, and TikTok. The platform had over 420 million downloads in 2022 and currently boasts over two billion active...Read More

Program managers have learned over loyalty’s 40-year history that both financial and experiential elements are needed for a strong value proposition. Customers have long wanted both tangible and emotional inspiration – and if they get...Read More

As the customer loyalty ecosystem expands more into digital environments and new technologies, these new elements provide a variety of benefits to loyalty programs. Changing technology continues to improve the loyalty environment, however...Read More