Lego enters the metaverse through a partnership with Epic Games, the creator of Fortnite. Epic Games will use its Unreal Engine to build the Lego metaverse.
Through the partnership, Lego will create a virtual world that allows customers to access products in a virtual environment. Lego invested $2 billion into Epic Games to create a space where children can safely and securely access the Lego brand within a digital environment.
“Lego bricks are a universal language that transcends generations and cultures and we....